Grassroots Clothing

Grassroots began its journey in 2009 by making hats for a documentary film they were producing. What started as a small project quickly grew into a renowned brand, creating fitted hats for some of the biggest names in the industry. From national artists like Method Man to legends in the jam scene such as Jerry Garcia and Griz, Grassroots has established itself as a leader in innovative, state-of-the-art hat designs.

Our success is built on meticulous attention to detail and a solid commitment to sustainability. Each hat is crafted with environmentally friendly materials, including hemp, ensuring that our products are as kind to the planet as they are stylish. We take pride in our unique features, such as the signature holograms and intricate interior designs that make our hats genuinely one-of-a-kind.

Grassroots hats are not just accessories but statements of individuality and style. Whether you're navigating the urban jungle, exploring new horizons, or creating in the studio, our hats are designed to complement your lifestyle while positively impacting the environment.

Welcome to the Grassroots Movement. Grassroots California is more than just a clothing line; it combines streetwear and counter-culture fashion. We create inspiring apparel for those who dare to stand out, embrace their uniqueness, and forge their paths. Our sustainable and functional products are designed to support your journey, wherever it may lead.

Join us in celebrating creativity, individuality, and sustainability. Be unique, be yourself, and join the Grassroots Movement today. Explore our collection and find the perfect piece that speaks to your style and values.